Absolute contra indications

Since we have done literally thousands of interviews over the years, interviewers for Readability tests have a common question which does not seem all that easy to answer: How come that respondents always have trouble finding the absolut contra indications? In every...

Imperatives: cultural differences

When bringing a message like do not drive or operate machinery in different languages you should also to into account the cultural differences.   In the UK it is sufficient to phrase: “You should avoid driving your car”. In Belgium the warning...

QRD

The QRD has its’ pro’s and con’s. We all agree that the QRD helps a great deal in structuring the information which provided to the patient. However, it is not always easy for respondents in a readability testing situation to understand the standard...