Your pack test in 4 steps
Steps during a pack test study (a discernment study in this case)
The first step is getting a thorough insight what has been changed to the packages. Changes can be (but not limited to) strength, dose regimen, product name.
During an interactive briefing various key-elements will be discussed.
Step 2 ; a structured questionnaire will be developed, correct answers will be predefined, target group will be determined.
Step 3: Fieldwork, 20 face to face interviews(*)
Step 4 in the pack test: Preliminary report with discussion of the results
(*) due to social distancing, preference can be given to an online study.